St. John Organics is based on the island of St. John in the US Virgin Islands. Hurricane Irma and then Maria had a devastating impact. The island has no airport or cruise ship dock. Supplies must be delivered by boat. It will be months, if not years, before life returns to any sort of normalcy.
We created the labels for this project, drawing from the St John Organic established brand guidelines and creating a prototype design for future St John Organics products.